Advertising and marketing; Auction services; Business administration of consumer loyalty programs; Business consultancy; Import and export agencies; On-line retail gift shops; On-line retail store services featuring import and export agencies and auction services; On-line retail store services featuring physical and virtual merchandise for use by members of an online community in connection with a designated website featuring fictional characters; Online advertising via a computer communications network; Organizing, promoting and conducting exhibitions, tradeshows and events for business purposes; Production of advertising films; Provision of an on-line marketplace for buyers and sellers of goods and services; Search engine optimisation for sales promotion