The mark consists of the stylized wording that reads "Weihe Fishing," with the letter "W" positioned to the left and the word "eihe" stacked above the word "Fishing." Atop the end of the "W," there is a stick figure man wearing a hat and sitting down. The stick figure is depicted holding a fishing rod, which extends over the wording "eihe" and ends at the second "e" in "Weihe." The dot in the middle of the second "e" is designed to resemble the head, eye, and mouth of a fish. To the right of the stylized wording, there are Chinese characters, namely "wei" and "he," representing the name "Weihe" in Chinese script. These characters add a cultural touch and reflect the heritage of the brand. Above the wording and Chinese characters, there is a line of varying thickness that serves as a visual element to unify the logo. This line adds a dynamic touch and enhances the overall composition.Situated above the line, there are two hook-shaped designs. One hook is positioned almost perpendicular to the second hook, creating an interesting visual contrast. Between these hooks, there is a circle, which acts as a focal point in the logo. The circle can represent various elements such as a fishing reel, a target, or symbolize unity and completeness.