The mark consists of the word "ESPELETTE" in all capital letters in a stylized font on the top line of the mark, with the words "BEV." and "HILLS" on the second line of the mark, also both capitalized, in a smaller size than the primary "ESPELETTE" on the top line, whereby from left to right the "BEV" is directly under the beginning "E" from "ESPELETTE", the "." following the "V" in "BEV" is directly under the left-most curved element of the "S" immediately above. A straight line graphic element following the "." extends underneath the "SPELETT" portion of the word above. The word "HILLS" is directly under the "TE" of the word above.