Providing loyalty, discount, promotional and incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; promoting goods and services by means of loyalty program, discount program, promotional program and an incentive awards program whereby points are earned or awarded for purchases made by members which can then be redeemed for merchandise, services and travel; promoting goods and services by means of a referral link website and incentive awards program, whereby the referral link website features promotional referral links to third party web sites, and whereby loyalty points are awarded for redeeming promotions from the third parties; providing, managing, operating, administering and organizing a loyalty, discount, promotional and incentive awards program, whereby points are earned for purchases made via credit cards which can be redeemed for merchandise, services and travel; managing and tracking the transfer and redemption of points that are earned or awarded for purchases made by members; customer incentive loyalty, discount, and award programs featuring information on and access to special events offered to members; promotion of special events

Food and drink catering; Café services; Restaurant services; Bar services; providing food and drink services; restaurant and bar reservation services