The mark consists of the word "zenn" in a stylized font, in which each character contains a space within the character. On the right side of the word "zenn" is a partial outline of an electronic cigarette, above the mouthpiece of which are three squiggly lines vertically aligned in a manner to appear as vapor escaping the mouthpiece of the electronic cigarette. In the center of the body of the partial outline of the electronic cigarette is the word "BOX" in uppercase letters in a stylized font, in which each character contains a space within the character, written sideways where the "B" is at the bottom and the "X" is at the top.