The mark consists of our brand "HUNG AF" means "Hungover As Fuck". However, we chose to include the "AF" as part of our mark as it's creative and could be interpreted in various ways. That said, some people don't like to use the "F" word, per say. Some will interpret our name as "Hungover As Freak", as the word "Freak" is commonly used as an alternative for the "F" word. Another interpretation we've heard multiple times is "Hungover At Full". Our product's name implies that this is a product one should consume when you feel hungover or when you anticipate that you'll be hungover the following day. "Back To Life" means that this product will help you feel like yourself the following day. More specifically, this product will help you feel better and less hungover.