Operation and administration of a transaction-based discount dental care program that enables participants to obtain discounts on dental care services; administration of discount healthcare programs enabling participants to obtain discounts on healthcare related goods and services; providing online information and enrollment support to consumers in the field of dental discount plans; consulting services, namely, working with employers on employer-sponsored dental plans and dental services discount plans; administration of employee dental care benefit plans and dental discount programs for employers; promoting the goods and services of others, namely, dental care providers, by providing discounts on dentistry services for discount dental plan members