The mark consists of The literal words "HELLO BOOK CLUB", with HELLO situated above BOOK, and BOOk situated above CLUB. HELLO and CLUB are both colored purple, and BOOK is colored yellow. To the left of the literal words "HELLO BOOK CLUB", a purple H is positioned. the leftward vertical line making up the letter H curves down and then up diagnolly left, with three similarly angled lines of the same color hovering above the extended vertical line and to the left of the letter proper, in order to invoke the image of a stylized hand waving Hello.