Downloadable software in the nature of a mobile application for incentive award programs to promote the sale of products and services of others between businesses; Downloadable software in the nature of a mobile application for business to business sales incentives programs; Downloadable software in the nature of a mobile application for promoting the sales of goods and services of others through the placement of promotional content and advertisements on websites and software applications; Downloadable software in the nature of a mobile application for administration of a program that allows users of the service to obtain and redeem points or awards for goods and/or services; Downloadable software in the nature of a mobile application for promoting the goods and services of others by providing incentive award programs through issuance and processing of loyalty points, the distribution of prepaid stored value card, and promotional codes, coupons, and other discounts for participants; Downloadable software in the nature of a mobile application for offers, deals, coupons, rebates, rewards, vouchers, price tracking, price notifications, price-comparison information, links to the retail websites of others, promotional materials, and discount information