Downloadable software for brands to manage their online product information and for consumers to discover brands and their stories using RFID, NFC, mobile phone, web app, mobile app and web administration.; Downloadable software for users to engage with brands and authenticate real-world goods; Downloadable software for users to create profiles and share and upload user information; Downloadable software for facilitating the transfer of digital content between users, for allowing users to post digital content, and for allowing users to search and view digital content; Downloadable software for facilitating e-commerce exchanges and e-commerce transactions; Downloadable software for connecting consumers and providers of a variety of consumer goods and services; Downloadable software for creating a virtual environment in the nature of an online community for users to view, collaborate, share, and comment on audio, video, audiovisual, or other electronic media; Downloadable software for creating, managing, organizing, displaying, tagging, bookmarking, storing, sharing, and exchanging electronic media and information over the internet or other communications networks; Downloadable software for searching, locating, and transferring information across global computer communications networks; Downloadable software for performing electronic business transactions via a global computer network; Downloadable software for authentication of products in the field of clothing, wine, spirits, beer, liquor, collectibles, art, luxury goods, menus, pharmaceuticals, food, agricultural goods and beauty products; Downloadable software for learning about the specific brand related to clothing, wine, spirits, beer, liquor, collectibles, art, luxury goods, menus, pharmaceuticals, food, agricultural goods and beauty products; Downloadable software in the nature of a mobile application for brand engagement and authenticity, verification of authenticity of real-world items and linking that identity to a digital product information page.; Downloadable software in the nature of a mobile application for brands to manage their online product information and for consumers to discover brands and their stories using RFID, NFC, mobile phone, web app, mobile app and web administration.; Downloadable software in the nature of a mobile application for users to engage with brands and authenticate real-world goods; Labels carrying magnetically, optically, or electronically recorded or encoded information

Adhesive paper labels; Printed paper labels for use on clothing, wine, spirits, beer, liquor, collectibles, art, luxury goods, menus, pharmaceuticals, food, agricultural goods and beauty products

Provision of an online marketplace for buyers and sellers of goods and services; Operating on-line marketplaces featuring clothing, wine, spirits, beer, liquor collectibles, art, luxury goods, menus, pharmaceuticals, food, agricultural goods and beauty products; Operating on-line marketplaces featuring brands for users to engage with and authenticate; Operating on-line marketplaces for sellers and buyers of goods and/or services

Communication services, namely, transmission of voice, audio, visual images and data by telecommunications networks, wireless communication networks, the Internet, information services networks and data networks; Computer services, namely, providing on-line facilities for real-time interaction with other computer users concerning topics of general interest; Message sending and receiving services; Providing on-line chat rooms and electronic bulletin boards for transmission of messages among users in the field of general interest; Providing on-line chat rooms for social networking; Providing on-line chat rooms for transmission of messages among computer users concerning clothing, wine, spirits, beer, liquor, collectibles, art, luxury goods, menus, pharmaceuticals, food, agricultural goods and beauty products; Streaming of audio, visual and audiovisual material via a global computer network

Providing a web site featuring technology that enables users to engage with brands and authenticate real-world goods; Providing a web site featuring technology that enables users to manage their online product information and for consumers to discover brands and their stories using RFID, NFC, mobile phone, web app, mobile app and web administration; Providing a web site featuring technology that enables users to verify the authenticity of real-world items and link those items to a digital product information page.; Providing on-line non-downloadable software for users to create profiles and share and upload user information; Providing on-line non-downloadable software for facilitating e-commerce exchanges and e-commerce transactions; Providing on-line non-downloadable software for facilitating the transfer of digital content between users, for allowing users to post digital content, and for allowing users to search and view digital content; Software as a service (SAAS) services featuring software for creating, managing, organizing, displaying, tagging, bookmarking, storing, sharing, and exchanging electronic media and information over the internet or other communications networks; Software as a service (SAAS) services featuring software for searching, locating, and transferring information across global computer communications networks; Software as a service (SAAS) services featuring software for performing electronic business transactions via a global computer network; Software as a service (SAAS) services featuring software for searching, locating, and transferring information across global computer communications networks; Downloadable software for performing electronic business transactions via a global computer network; Software as a service (SAAS) services featuring software for authentication of products in the field of collectibles, art, luxury goods, beauty products, liquor, beer and wine; Software as a service (SAAS) services featuring software for learning about the specific brand related collectibles, art, luxury goods, beauty products, liquor, beer and wine; Software as a service (SAAS) services featuring software for brands to manage their online product information and for consumers to discover brands and their stories using RFID, NFC, mobile phone, web app, mobile app and web administration.; Software as a service (SAAS) services featuring software for brand engagement and authenticity, verification of authenticity of real-world items and link that identity to a digital product information page.; Software as a service (SAAS) services featuring software for users to engage with brands and authenticate real-world goods