Software as a service (SAAS) services featuring software for use in image recognition to tag products displayed in video content to enable direct purchases of the tagged products from the video content; providing an on-line, non-downloadable software platform for third parties to tag images in video content to facilitate the purchase of the displayed products and services by viewers of the visual content; software as a service (SaaS) featuring computer software platforms that enable consumers to identify and locate pricing and availability of goods and services depicted on online video content and made available for purchase through retailers; providing temporary use of non-downloadable computer software for enabling users to view interactive video content and shop the products and services of others shown therein; computer services, namely, providing a platform as a service (PAAS) featuring computer software platforms for allowing users and advertisers to personalize and target online shopping experiences; providing a platform as a service (PAAS) featuring computer software platforms for analyzing and monetizing video content