CONSUMER LOYALTY SERVICES FOR COMMERCIAL, PROMOTIONAL, AND/OR ADVERTISING PURPOSES, NAMELY, ADMINISTRATION OF LOYALTY PROGRAMS; PROMOTING GOODS AND SERVICES OF OTHERS BY MEANS OF LOYALTY PROGRAM, DISCOUNT PROGRAM, PROMOTIONAL PROGRAM AND AN INCENTIVE AWARDS PROGRAM WHEREBY POINTS ARE EARNED OR AWARDED FOR PURCHASES MADE BY MEMBERS WHICH CAN THEN BE REDEEMED FOR MERCHANDISE, SERVICES AND TRAVEL; A LOYALTY PROGRAM, A DISCOUNT PROGRAM, A PROMOTIONAL PROGRAM AND AN INCENTIVE AWARDS PROGRAM WHEREBY POINTS ARE EARNED FOR PURCHASES MADE VIA CREDIT CARDS WHICH CAN BE REDEEMED FOR MERCHANDISE, SERVICES AND TRAVEL; MANAGING AND TRACKING THE TRANSFER AND REDEMPTION OF POINTS THAT ARE EARNED OR AWARDED FOR PURCHASES MADE BY MEMBERS; PROVIDING AN INCENTIVE AWARD PROGRAM FOR CUSTOMERS THROUGH THE ISSUANCE OF BONUS AWARDS AND SERVICE INCENTIVES FOR FREQUENT AIR TRAVEL, NAMELY, TRANSIT LOUNGE FACILITIES FOR PASSENGER RELAXATION, A SPECIALIZED PRIORITY AIRLINE SERVICE WITH RESERVATION SERVICES, ENHANCED AIRPORT TICKETING PROCESSING, EXPEDITED CALL WAITING PROCEDURES, PRIORITY CHECK-IN, PRIORITY LOBBY CHECK-IN, DEDICATED SERVICE CENTER AND CLUB LANES FOR ELITE PASSENGERS, SPECIALIZED PRIORITY AND EXPEDITED SECURITY PROCESSING, EXPEDITED GATE HANDLING AND AIRCRAFT BOARDING SERVICES, ENHANCED SEATING ACCOMMODATIONS, ENHANCED PERSONAL SPACE INCLUDING SPECIALIZED ENTERTAINMENT, COMPUTER CONNECTIONS, ENHANCED MEAL SERVICES AND VOUCHER VALUES FOR ELITE PASSENGERS, PRIORITY BAGGAGE DELIVERY, ENHANCED AND EXPEDITED CUSTOMER SERVICE RESPONSES FOR ELITE PASSENGERS; CONDUCTING CUSTOMER AND EMPLOYEE INCENTIVE AWARD PROGRAMS TO PROMOTE ON THE JOB LOYALTY AND PROMOTING CUSTOMER AND PERSONNEL LOYALTY THROUGH THE ADMINISTRATION OF MILEAGE INCENTIVE AWARD PROGRAMS; ADMINISTRATION OF AN INCENTIVE REWARD PROGRAM OF AN AIRLINE

CREDIT CARD SERVICES MARKETED IN CONJUNCTION WITH THE PROVISION OF PASSENGER AIR TRANSPORTATION SERVICES; ISSUANCE OF CREDIT CARDS, CREDIT CARD AUTHORIZATION, VERIFICATION, PAYMENT PROCESSING, AND TRANSACTION PROCESSING SERVICES; ISSUANCE OF POINTS OF VALUE; ISSUANCE OF AWARD MILES OF VALUE; ISSUANCE OF CREDIT CARDS; ELECTRONIC COMMERCE PAYMENT SERVICE THAT ENABLES CONSUMERS TO USE LOYALTY POINTS, REWARD POINTS AND MILES TO MAKE ONLINE PURCHASES, IN WHOLE OR IN PART, OF GOODS AND SERVICES; ELECTRONIC COMMERCE PAYMENT SERVICE THAT ENABLES CONSUMERS TO USE LOYALTY POINTS, REWARD POINTS, AND MILES