Providing a membership program relating to computer and video game programs and software; Providing a customer loyalty program featuring the issuance and processing of coupons, discounts, and loyalty points that are redeemable towards discounts, offers, and rewards concerning game software, video games, computer games, and game programs; Providing a customer loyalty program, namely, administration of a consumer loyalty program to promote the purchase and use of game software, video games, computer games, and game programs; Administration of customer loyalty programs which provides and processes coupons, discounts, and loyalty points that are redeemable towards discounts, offers, and rewards concerning game software, video games, computer games, and game programs; Organization and management of customer loyalty programs, namely, administration of a customer loyalty program which provides and processes coupons, discounts, and loyalty points that are redeemable towards discounts, offers, and rewards concerning game software, video games, computer games, and game programs; Sales promotion through customer loyalty programs, namely, customer loyalty services for commercial, promotional and/or advertising purposes in the fields of game software, video games, computer games, and game programs; Promoting the goods and services of others, namely, game software, video games, computer games, and game programs, by means of issuance of coupons, discounts, and loyalty points, loyalty cards, and reward cards; Providing purchasing options and information regarding on-line shopping in the fields of game software, video games, computer games, and game programs; Conducting on-line competitions, quizzes, lots, questionnaires, and games for sales promotion of the goods or services of others, and providing information thereon; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes in the fields of game software, video games, computer games, and game programs; Customer loyalty program services featuring rewards in the form of discounts redeemable for game software, video games, computer games, and game programs; Retail services, namely, administration of a discount program for enabling participants to obtain discounts on game software, video games, computer games, and game programs