Retail store services, online retail stores, mail order services, on-line ordering services and on-line retail store services available through computer communications and interactive television, with all of the aforesaid featuring apparel, headwear, footwear and related accessories, beverages including alcoholic and non-alcoholic and related mixers, all-purpose carrying bags, sports bags, backpacks, key chains, card cases, and related accessories, umbrellas, beverageware, barware, coolers, tote bags, home goods and related accessories, blankets, towels, materials used for promotional purposes by others in the form of printed paper signs, printed matter in the form of books, diaries, notebooks and stationery, printed matter, posters, stickers, calendars, and other general consumer goods