Providing on-line non-downloadable software for data analysis, audience data research, algorithm and machine learning predictive model creation and tracking, and optimizing and calculating return on investment in connection with the same; Providing on-line non-downloadable software for implementation of machine learning predictive models and deployment of machine learning predictive models for the purpose of informing media strategies and purchases of digital media; Providing on-line non-downloadable software for managing, collecting, monitoring and analyzing web, blog, app, video and other online site traffic, aggregate user preferences and attributes, and links in real time; Software as a service (SAAS) services featuring software and machine learning predictive models and algorithms for evaluating, scoring and purchasing digital media, and research and analysis of audience data