The mark consists of a swan design featuring a custom, non-uniform black and white monochromatic pattern in the feathers and body of the long-necked swan, with black featuring most prominently and moments of white space to accent the black pattern. The words "Black Swan Société" are placed below the swan design next to a three-pronged crown, such as you would associate with royalty. The swan's single visible eye is gold to accent the black and white design on the swan and the aforementioned crown placed after "Black Swan Société" under the swan design is also gold to match the visible gold eye.