Brand and marketing consulting services; Brand development, marketing strategy and activation, namely, brand audits, research, brand architecture, brand positioning and messaging, brand identity development, and planning and execution of marketing programs, thought leadership programs and communications programs and campaigns intended to enhance brand awareness and reputation, sales performance and lead/revenue generation, and employee engagement and recruitment; Development of creative concepts and creative and content development for digital and offline advertising and external and internal marketing campaign assets, materials and communications; Media planning, buying, reporting, analytics and optimization