The mark consists of The word SLASHTAG, written in all capital letters, in a font that suggests dripping blood, oriented diagonally starting from the left and ascending towards the right. Underneath the word SLASHTAG, starting at the S and running diagonally from the left and ascending towards the right, is what is meant to look like a trail of blood, culminating in a hashtag symbol slightly past where the G sits above. Under that, the word CINEMA, also in all capital letters, is smaller than the word SLASHTAG, but in the same font, and oriented exactly the same as SLASHTAG and the blood trail leading to a hash tag symbol. It is centered mostly under the letters SHTA from the SLASHTAG above it. While the image is color, it is not part of the requested registration of the mark, because it has been used in commerce in various colors.