The mark consists of the pink and blue splashes as the background with the stylized wording ICEICE, appearing in blue bubble letters with white stars, above the wording MIAMI, also appearing in pink bubble letters with white stars. Above the wording, from the left to right, is a cartoon-like blue ice cream cone and a pink ice cream cone wearing yellow sunglasses with black lenses, both with tan colored spoons. To the right of the ice cream cones is the image of a pink and blue ice cream truck with pink and green ice cream on the roof.