The mark consists of the word "Sospiri" in the middle, with a drawing of an ice cream cone on the right o the wording. In the middle is the word "Sospiri" written in brown, with the first letter "S" capitalized and the rest of the letters in lower case. The word is written in italic. To the right of the word is a drawing of an ice cream cone, which is to be associated with the brand's gelato products. The ice cream cone is drawn in brown except for another line inside the ice cream on the cone, on the left, that is in a dark red color. The height of the ice cream cone drawing is equal to the height of the letter "S" from "Sospiri". The background of the logo is transparent, letting the color of the background used show behind the logo.