The mark consists of a red label design, which includes at the left upper part the wording "Dulces Mara" written in a black with white and then light blue outline stylized font, one under the other, interrupting the base of a yellow sun design with orange and dark orange beams outlined in white and light blue located at the top of the "Dulces Mara" wording, slanting to the left. The sun has two brown, black and white eyes with black eyebrows and brown smile. The facial accents are in dark yellow. On the center top of the label, continuing almost until the middle of the label, there is a green oval which is cut off at the top, within which there are the words "CARRITOS DE" written in a yellow stylized font, and the word "ELOTES" written below in a much larger font, in yellow and white details, and a green outline stylized font. On the lower part of the label there is an inclined oval with grey inside and yellow margins, having in the middle two dark red lollipops with white sticks and eyes, mouth and eyebrows, a red pepper inside of a small yellow circle with red outline in the right part and a design of a boy with red and blue sports clothing inside of a small yellow circle with green outline, in the left part. On the top left part underneath the lollipops, there are two dark red shades, one under the other. The remainder of the black outside the design is background area and is not claimed as a feature of the mark.