Downloadable and recorded computer software for enabling service providers to optimize user monetization, marketing, and customer satisfaction; Downloadable and recorded computer software for creating, developing, managing, monitoring, improving, monetizing, marketing, advertising, and selling digital games; Downloadable and recorded computer software for developing, launching, displaying, editing, managing, measuring, tracking and analyzing advertisements and sales and advertising campaigns; Downloadable and recorded computer software for enabling software developers to provide advertising content; Downloadable and recorded computer software for use in engaging in online advertising exchange, direct deals and cross promotion activities with other publishers and providers of online mobile applications; Downloadable and recorded computer software for tracking, analyzing and managing advertising, sales and ecommerce activities within mobile computer games and applications; Downloadable software development kits (SDK)

Business monitoring and consulting services, namely, analyzing digital games to provide strategy and insight regarding digital game creation, design, development, management, monitoring, improvement, monetization, marketing, advertising, and sales for business purposes; Advertising, marketing and promotion services for others provided via mobile and online communications networks; Market research services; Marketing analytics services, namely, providing Internet traffic metrics, statistics, user activity data, audience measurement and marketing and advertising reports; Advertising, marketing and business services, namely, assisting others in developing, launching, displaying, editing, managing, measuring, tracking and analyzing advertisements and sales and advertising campaigns; Providing an online network and online marketplace for others to engage in online advertising exchange, direct deals and cross-promotion with other publishers and providers of online mobile applications; Promoting the goods and services of others, namely, connecting software developers and advertisers in order to distribute advertising content to end users; Providing information through electronic networks about products and services for advertising and sales purposes; Business management services, namely, tracking, analyzing and managing advertising, sales and ecommerce activities within mobile computer games and applications; Business data analysis services, namely, providing predictive data analysis for developers and publishers; Database management in the field of advertisers, advertising content, computer games, software developers, and software applications; Advertisement via mobile phone networks; Digital advertising services; Dissemination of advertising for others via public and private wireless networks for display on mobile devices; Mobile advertising services for others in the field of ad monetization; Online advertising and marketing services in the field of ad monetization

Providing temporary use of non-downloadable software for enabling service providers to optimize user monetization, marketing, and customer satisfaction; Software as a service (SAAS) services featuring software for creating, developing, managing, monitoring, improving, monetizing, marketing, advertising, and selling digital games; Platform as a service (PAAS) featuring computer software platforms for creating, developing, managing, monitoring, improving, monetizing, marketing, advertising, and selling digital games; Providing temporary use of non-downloadable computer software for developing, launching, displaying, editing, managing, measuring, tracking and analyzing advertisements and sales and advertising campaigns; Providing temporary use of on-line non-downloadable software and applications for enabling software developers to provide advertising content; Providing temporary use of non-downloadable computer software for use in engaging in online advertising exchange, direct deals and cross promotion activities with other publishers and providers of online mobile applications; Providing temporary use of non-downloadable computer software for tracking, analyzing and managing advertising, sales and ecommerce activities within mobile computer games and applications; Application service provider, namely, hosting, developing, managing, analyzing, tracking and maintaining applications, software and online networks of others in the fields of advertising and marketing