Developing marketing strategies and marketing concepts for others; consultation services, namely, media, data, creative and strategic consultation regarding development and production of digital marketing campaigns for others; business marketing consulting services; consultancy and advisory services in the field of business marketing; compilation of market statistics; compilation of statistical models for the provision of market dynamics information; market study and analysis of market studies; conducting business and market research services for others; consumer profiling for commercial or marketing purposes; digital marketing plan development services; providing advice in the field of media planning and analysis of consumer buying habits and consumer behaviour for use in advertising the goods and services of others; direct marketing consultancy; advertising planning services; advertising planning for others; arranging and conducting advertising campaigns for the products and services of others; development of marketing campaigns for others; multi-platform Advertising Budget allocation, monitoring, management and optimization across different Audience and Inventory Targeting variables