The mark consists of the words Gays Against Groomers across a single line with initial caps, all in a sans serif type, the letters of the words colored per the sequence of hues commonly described as making up a rainbow: red, orange, yellow, green, blue, indigo, and violet. The letter G in Gays is red, and becomes progressively yellower until becoming orange at the end of the word. The initial letter A in the word Against is a brighter orange, becoming yellow, then green, and bright green by the end of the word. The word Groomers begins bright green with hints of blue, becoming blue in the middle of the word, then indigo and then violet by the end of the word.