Downloadable augmented reality software for use in mobile devices for integrating electronic data with real world environments for the purpose of creating maps; Downloadable computer game software; Downloadable computer game software via a global computer network and wireless devices; Downloadable computer game software for personal computers and home video game consoles; Downloadable computer software platforms for application development, web hosting and database management; Downloadable data sets in the field of Online Games; Downloadable electronic game programs; Downloadable electronic game software for handheld electronic devices; Downloadable electronic game software for use on mobile and handheld computers; Downloadable image file containing artwork, text, audio, video, games and Internet Web links relating to sporting and cultural activities; Downloadable interactive multimedia computer game programs; Downloadable mobile applications for downloading and reading electronic publications on portable electronic devices; Downloadable video and computer game programs; Downloadable virtual reality game software; Encoded integrated circuit cards containing programming used to game and gaming; Recorded computer game software; Recorded computer virtual reality game software; Recorded video game programs; Video cassette recorders and players, compact disc players, digital audio tape recorders and players, electronic diaries; Video game cartridges and discs

Arranging and conducting of conventions in the field of gaming; Electronic games services provided by means of the internet; Entertainment services in the nature of development, creation, production, distribution, and post-production of television shows; Entertainment services, namely, providing an on-line board game; Entertainment services, namely, providing an on-line computer game; Multimedia publishing of books, magazines, journals, software, games, music, and electronic publications; Organization of electronic game competitions; Organizing and arranging exhibitions for entertainment purposes; Production of radio and television programmes; Providing information regarding the production and distribution of ongoing television programs in the field of game shows; Providing information relating to organizing community sporting and cultural activities, contests and games; Providing information, news and commentary in the field of entertainment; Radio entertainment production; Rental of entertainment halls; Rental of game machines and apparatus; Rental of pre-recorded videos that may be downloaded from an Internet web site; Rental of video games; Video arcade services; Virtual reality game services provided on-line from a computer network; Entertainment services, namely, providing on-line reviews of computer games