The mark consists of an animated white male smiling wearing glasses, a white shirt with a green stripe, and black woman smiling wearing a white shirt and a blue stripe and gold earrings. With only upper body part displayed, they are standing in front of a green chalkboard with brown trimming. The male is pointing at the board, which says "Taking boring out of financial literacy", while the woman is holding a laptop. At the bottom of the image is the company name of "Instructional Graphics". Instructional is written in green, except a blue dollar sign, which is used instead of the letter "s". The word Graphics is displayed in blue.