Providing subscription-based temporary use of on-line non-downloadable software for marketing, marketing analytics, conversion tracking, social media integration, customer data collection, customer data profiles, and for communicating directly with customers over the Internet and other communications networks; Providing temporary use of on-line non-downloadable software for marketing, marketing analytics, conversion tracking, social media integration, customer data collection, customer data profiles, and for communicating directly with customers over the Internet and other communications networks; Software as a service (SAAS) services featuring software for enabling marketing and customer communications