On-line wholesale and retail store services featuring books, text-books, used books, used text-books, magazines, compact discs, audio and video cassettes, digital video discs, computer software, computer and video games, posters, stationery, calendars, food, beverages, general giftware items and school supplies, namely, erasers, binders, presentation folders, notepads, writing paper pads, blank paper, ruled paper, loose-leaf paper, blank notebooks, markers, paper staplers, paper staple removers, desktop organizers, rubber stamps and ink pads, binder and paper clips, dispensers for adhesive tape for stationery or household purposes, pen and pencil holders, stationery cases and holders and file trays for desk accessories, book covers, book ends, book holders, book marks, book plates, paper weights for books, paper weights, push pins, paper clips, sketchbooks, scratch pads, address books, dry erase writing boards and writing surfaces, stick-on whiteboards and dry-erase boards; providing best seller lists and personal recommendations and gift ideas concerning books, magazines, music, software and general giftware; retail and online retail store services featuring downloadable electronic publications, namely, books, electronic books, magazines, articles, stories, newspapers, text, images, discount, rebate and special offer coupons and vouchers, coupons, vouchers, digital web site content and digital media in the nature of books, electronic books, magazines, articles, stories, newspapers, text, images, mobile computer, tablet and electronic reader applications, music and movies through wired and wireless Internet access; retail and online retail store services featuring portable electronic book readers, mobile and tablet computers and accessories for portable electronic book readers, mobile and tablet computers, namely, carrying cases, leather carrying cases, silicone, fabric and plastic sleeves and skins for electronic book readers, rechargeable batteries, book lights, protective film covers and combination book light and cover; customer support services, namely, providing assistance with activation and use of electronic book readers, downloading of electronic publications and online customer accounts; providing a web site for users with specific informed recommendations of specific consumer products and services validated by the inputted preferences and social network of the user; providing a web site for users with exclusive personalized recommendations on books, electronic books, authors, book subject matter, book genres, music and digital media entertainment; promoting the goods and services of others by providing a website featuring discounts, coupons, rebates, vouchers and special offers on books, magazines, newspapers, mobile computer, tablet and electronic reader apparatus and applications, music, videos and electronic publications, namely, electronic books, magazines and newspapers; providing consumer information on electronic book reader apparatus, books, authors and electronic publications via a web site; providing consumer information and news on new book and electronic book releases, portable electronic book reader applications and features.; The bringing together, for the benefit of others, of books, stories, used books, excluding the transport thereof, enabling customers to conveniently view and purchase those goods by means of on-line wholesale stores