The mark consists of a gray irregular oval bottle label with a design. The center of the mark features a landscape with various leaves, two barrels partially shown, a pineapple and two birds which are perched on a partially shown concentric circle design with the outermost circle featuring a line pattern throughout, then a circle with zigzagged edges, a circle and the inner most circle featuring a shield design composed of a cross, fleur-de-lis and spears, all in dark gray. The wording "BOTRAN CRISTALINO" is seen in black stylized letters at the top of the mark outlined in gray. The words "SIPPING RUM" is seen below "BOTRAN CRISTALINO" in black stylized letters outlined in gray. The words "40% ALC. BY VOL." and "CONT. NET. 700mL" are seen in the center of the mark in black stylized font outlined in gray. Below it is a banner design in grey outlined in dark grey, then a thin dark grey line, and a dark grey dotted line with the inner and outer corners of the banner with shading in dark grey. The left portion of the banner features the wording "CASA BOTRAN" in black stylized font between curved lines, and the right portion of the banner features the wording "PREMIUM RUM" in black stylized font between curved lines. The center portion of the banner features the words "ANEJAMIENTO DINAMICO" in stylized black font above a horizontal black line with the words "RESERVA PLATINO" in teal stylized font below it. Three overlapping dark gray coins containing black designs and words is seen on either side of the words "RESERVA PLATINO". The bottom of the mark features the stylized words "Botran Merino" in teal.