The mark consists of The Borotalco logo features a rectangular red background with a thin metallic silver border around the edge. Bold white sans-serif typography is centered within the rectangle. The typography consists of all uppercase letters that are arranged horizontally, with the letter "B" positioned entirely to the left of the logo area. The "B" letter has a unique and stylish design that includes curved lines at the top and bottom, creating a slight wave effect. The "R" letter is a traditional sans-serif font, but has a longer tail at the bottom, adding a touch of elegance to the design. The typography is simple yet bold, making it easily legible and memorable. The white letters and border contrast well against the red background, creating a strong visual impact that is easily recognizable as the Borotalco brand. The typography name I mention is close to the real one, since it is a custom made logo. The log can be used in several ways, including vertically and horizontally.