Administration of a discount program for enabling participants to obtain discounts on goods and services through use of a discount membership card; Administration of a discount program for enabling participants to obtain discounts on the cost of services or receive improved services through use of a membership card; Administration of a program for enabling participants to obtain discounts on goods and receive improved services; Administration of a program for enabling participants to obtain discounts on products and services; Customer loyalty services and customer club services for commercial, promotional and/or advertising purposes; Promoting the goods and services of others by means of a loyalty rewards card scheme; Promoting the goods and services of others by means of the issuance of loyalty rewards cards; Promoting the goods of others, namely, providing commercial information regarding discounts, coupons, rebates, vouchers and special offers for the goods of others