The mark consists of BLACK ROOTS APPAREL with the slogan FOR THE CULTURE BY THE CULTURE in stylized form. The first half of the phrased slogan FOR THE CULTURE shows in small caps and center arched over the words BLACK ROOTS APPAREL. The second half of the phrased slogan BY THE CULTURE is in small caps under arched beneath the BLACK ROOTS APPAREL. The name BLACK ROOTS stands center-aligned and stretches to expand outwardly through the slogan phrase FOR THE CULTURE BY THE CULTURE. Tree roots extend downward from the first letter 'R' of the word 'ROOTS' and expand underneath the ending letter K of the BLACK and the R in the word ROOTS. The word APPAREL is right-aligned in small caps under the OOTS letters of the word ROOTS.