The mark consists of the word FISHFLO in all capital letters in stylized font above the words LIVE THE PURSUIT in all capital letters in stylized font; the word "FISH" is in colors of medium blue and light blue, the word "FLO" is in colors of black and dark gray, and the words "LIVE THE PURSUIT" are in black; the "S" in "FISHFLO" is highlighted in white and has stylized fish hooks on the ends of the strokes; the letters in the word "FISHFLO" are shaded in light gray shadowing offset from the letters; a representation of the State of Florida in medium blue and light blue is superimposed between the "L" and "O" in "FISHFLO," covering the lower left portion of the "O"; the colors of medium blue and light blue in the word "FISH" and on the representation of the State of Florida and the colors of black and dark gray in the word "FLO" abut each other in the form of a horizontal wave in a stylized representation of ocean waves; and extending horizontally to the left from the "L" in "LIVE" are three horizontal triangles in black and dark gray, with the points to the left and the bases to the right, the top triangle being longer than the others and abutting the letter "L" in "LIVE", the bottom triangle being shorter than the others, and the middle triangle being shorter than the top triangle and longer than the bottom triangle, with the middle and bottom triangles to the left of but not abutting the "L" in "LIVE"; the white between the letters in "FISHFLO" and the light gray shading, along the edges of the representation of the State of Florida, and between the bases of the middle and bottom triangles and the "L" in "LIVE" is background and is not part of the mark.