The mark consists of a red rectangle background with a curved bottom edge and a small white strip below, separated by a black line. Inside of the red area is the word "Diba" in large white lettering with "extra premium basmatic rice" above. The dot on the "i" in Diba is a sunburst pattern. Above the "a" in Diba is the image of a chef's upper torso and head in a white coat and hat with a red necktie, holding a plate of rice in one hand and his fingers of the other hand toward his mouth. Below the word "Diba" is a lightly shaded drawing of rice and at the top of the image is a lightly shaded scalloped decoration.