The mark consists of the design of a hard body fishing lure with a slightly distorted diver lip having a slightly distorted clevis pin protruding from one of three holes (the center hole) in the diver lip. A snap-in feather insert with an elongated feather is visible on the side of the hard body lure. A quarter moon shaped snap-head release cavity is positioned between the diver lip and the snap-in feather insert. The eye of the hard body fishing lure has shaded concentric circles. Three treble hooks are secured to the hard body fishing lure. The mark consists of black, white and gray and there is some shading of the feather.