The mark consists of The mark is roughly circular in shape with a black inner and outer outline. It contains a large, black stylized New Haven in its center in upper and lower case letters, with smaller black text around the circumference in all upper case letters which reads Direct Connect on the bottom and Gourmet Italian & More At Your Doorstep above. There are two black dots before these words. The image contains a green, white and red semi circle below the New Haven simulating the colors of the Italian flag, and a Red, Grey and Green semi circle above the New Haven featuring an silhouetted image of a white spoon on a green field, a green knife on a grey field and a white fork on a red field. There is a thin green line that runs around the circumference of the circular shape. There is a black rule line above and below the words New Haven and two black scroll shapes in black above and to the left and right of the word New Haven.