The mark consists of the word SAVOY in red, outlined in white, over a yellow line, beneath which are the words COCONUT CREAM in yellow, outlined in red, all over a partial white frame which is in the background of images of a green palm tree outlined in yellow, a white cloud, and an open coconut with coconut milk, the coconut in shades of brown and orange on the outside and white with blue shading on the inside. In the top left corner is a red triangle with a white circle containing a green shell overlaid by a blue fish design.