The mark consists of the right profile of a smiling yellow and white polar bear outlined in brown with black claws on all four paws, black nose, black eyebrows, black eyes, black ears, black mouth, wearing a red and white checked kerchief outlined in brown around his neck. There is white highlighting on the bear's claws and nose. The bear is holding in his right front paw a triple-layered ice cream sundae in a light blue and white striped cup with gray shading. The sundae has a red cherry on top with black shading and a top layer of white whipped cream with gray outlining and shadowing. Below the whipped cream are three scoops of ice cream intended to represent vanilla and chocolate ice cream and raspberry sherbet covered in chocolate hot fudge sauce. One scoop is beige, one scoop is brown, one scoop is pink and the hot fudge sauce is black. The bear's other front paw grips a silver and white spoon outlined in blue. The remainder of white in the drawing represents a transparent background that is not part of the mark.