The mark consists of Literal elements: The icon/ mark has the Amharic inscribed word "??" which means kitchen. The text uses an Amharic font called "TERA" to result in a blocky script of the word. Design elements: Four(4) "??" are stacked in different directions to create a unique square. The order in which "??" is stacked emulates an inward and outward motion that aligns with the brand's principles of food and care emerging from the actions which start in the kitchen. Following the square icon "The GWADA" and "?:??" are placed under each other respectively. The separation used for "?:??" Ze and Gwada (:) is also created in the form of triangles to further signify the inward-outward concept.