The mark consists of the words MAUI J's in red stylized letters with the same letters in white inside each letter; in between MAUI and J's is a red tropical flower; all on top of a beige banner with a brown background having beige, brown and dark brown tiki torches with orange and yellow flames on each end of the banner; below which is the word HAWAIIAN in blue stylized letters, below which are the words SHAVE ICE CO. in blue stylized letters atop a turquoise almond-shaped plaque; above the MAUI J's banner are green leaves and a brown humanized Maori face mask with blue, green, yellow and red shaved ice as hair, white teeth, a blue tongue; the face mask has two arms, each holding a turquoise cup of blue, green, yellow and red shaved ice and and two legs, with each foot wearing a blue flip flop.