The mark consists of the phrase HUDSON VALLEY NATURAL, rendered in stylized font, appearing below a circle enclosing an abstract illustration suggestive of water in the foreground with two hills in the background, behind which the sun is rising or setting, with a path winding between the two hills. The circle has a dark blue border line separated from the design elements inside the circle by a very thin area of white in the lower and mid sections of the circle and a wider expanse of white in the upper area of the circle; the abstract shape suggestive of a body of water is rendered in the color blue, the abstract shapes suggestive of hills are rendered in green, the path between these hill shapes is rendered in white, and the sun is rendered in orange. The wording HUDSON VALLEY appears in all capital print in the color dark blue, with the A in VALLEY missing its horizontal bar, thus having the appearance of an inverted V. The word NATURAL is located below the phrase HUDSON VALLEY, and appears in cursive lettering in the color green with the N capitalized and the remaining letters in lower case. Extending horizontally to the left and right of the word NATURAL is an orange line.