Augmented reality game software; augmented reality computer game software; downloadable interactive video games; augmented reality computer games for use on personal computers; augmented reality computer games for use on mobile phones; augmented reality software for use in mobile phones for integrating electronic data with real world environments; downloadable computer games for use on cellular phones; video games; interactive video games; downloadable electronic games and computer software platforms for providing online social networking services that may be accessed via cellular phone; electronic books; downloadable concept art books for videogames; downloadable fiction electronic books; digital books downloadable from the internet; downloadable digital books; downloadable mobile applications providing augmented reality experiences, namely, downloadable companion applications for viewing augmented reality character animations, such as book character animations, by capturing unique codes displayed in entertainment exhibitions, such as book themed or branded exhibitions

Concept art books for videogames; children's books; video game strategy guidebooks; computer and video game user instruction manuals; printed guides containing computer and video game strategy; merchandise, namely, art prints, posters, pens, note books, book marks, books namely fiction books, picture books, souvenir programs, stickers, paperweights

Action skill games; action figures; board games; card games; children's multiple activity toys; bath toys; baseball bats; baseballs; beach balls; bean bags; bean bag dolls; bobblehead dolls; bowling balls; bubble making wand and solution sets; chess sets; toy imitation cosmetics; collectable toy figures; crib mobiles; crib toys; disc toss toys; dolls; doll clothing; doll accessories; doll playsets; electric action toys; equipment sold as a unit for playing card games; trading card games; hand-held units for playing electronic games for use with or without an external display screen or monitor; infant toys; inflatable toys; inflatable pool toys; jigsaw puzzles; jump ropes; kites; magic tricks; marbles; manipulative games; mechanical toys; music box toys; musical toys; parlor games; party games; playing cards; plush toys; puppets; role playing toys in the nature of play sets for children to imitate real life occupations; stuffed toys; talking toys; target games; toy action figures and accessories therefor; toy boats; toy bucket and shovel sets in the nature of sand toys; toy building blocks; toy mobiles; toy vehicles; toy scooters; toy cars; toy figures; toy banks; toy vehicles in the nature of trucks; toy watches; toy weapons; toy building structures and toy vehicle tracks; toy aircraft; fitted plastic films known as skins for covering and protecting electronic game playing apparatus, namely, video game consoles, and hand-held video game units

Entertainment services, namely organizing, arranging, managing and producing video game exhibitions for entertainment purposes; entertainment services, namely providing information about video games and video game accessories by a global computer network and the Internet; entertainment services, namely providing non-downloadable images and videos featuring game characters, video game and computer game screen shots and screens from video games and computer games by a global computer network and the Internet; entertainment services, namely providing online computer and electronic games; providing a web-based system and on-line portal for users to play online computer and electronic games; providing virtual environments in which users can interact through social games for recreational, leisure or entertainment purposes; providing online augmented reality experiences and games, namely, providing augmented reality character animations such as book characters; online video gaming services; online video gaming services utilizing virtual and augmented reality software; entertainment services, namely, providing an on-line computer game; presentation of live show performances; providing online augmented reality computer games for use on mobile phones, smart phones, cellular phones, personal computers, tablet computers, notebook computers