Brand concept and brand development services for corporate clients; Brand evaluation services; Brand imagery consulting services; Charitable services, namely, promoting wellness practices and experiences for others; Business consulting services in business leadership development and business management; Business consulting services in the field of wellness practices and leadership; Business administration of programs intended to lower health care costs and increase business productivity through employee health, wellness, and nutritional changes; On-line retail store services featuring books and podcasts; Personnel management consulting; Promoting awareness of the benefits of making health, wellness and nutritional changes in daily living to enable businesses to increase productivity and lower health care costs; Providing organizational effectiveness consulting in the field of team building