The mark consists of circular logo with "river city rubs" and "all natural no preservatives" contained within the outer ring of logo. Inner portion of logo is an approximation of the downtown city of Memphis skyline at night, depicted in black, including the pyramid, other buildings, and the Hernando Desoto bridge. The Mississippi River is depicted in the foreground in black and white. Above the building skyline in the upper portion of the logo "RC" is depicted in the form of a searchlight / spotlighted image. The "RC" spotlight is shown as a blue "RC" text over a white circular background that is originating / shining from within the buildings of the skyline. The upper background in the logo is a blue to white color gradient, representing the night sky.