Design and development of sports measuring, monitoring, receiving and transmitting hardware and software; Software as a service (SaaS) services featuring software for measuring, tracking, monitoring, detecting, storing, reporting, receiving, uploading, downloading, and displaying sports activity; Sports performance monitoring and electronic data collection services, namely, electronically tracking and monitoring computer chips, electronic sensors, transmitters, and receivers worn by professional and amateur athletes to optimize sports performance using computer technology; Sports performance services for electronically measuring, tracking, monitoring, detecting, storing, reporting, receiving, uploading, downloading, and displaying information related to activities, fitness, training, sports, and sporting events to optimize sports performance and coaching services using computer technology; Sports performance monitoring services being data analysis services; Sports performance monitoring services being technical data analysis services, namely, computer software data as received and transmitted from electronic monitoring devices; Sports performance monitoring and measuring apparatus, namely, wearable activity trackers; Sports performance monitoring and measuring apparatus, namely, sensors for monitoring an athlete's speed, acceleration, load and movement; Sports performance monitoring software; Sports performance measuring software; Data collection system consisting of a data logger and receivers used in combination with software to monitor and report on sports performance; Downloadable computer software for streaming audio and video; Downloadable computer software programs for digital video analysis, playback, scouting, review, replay and teaching in the field of sports; Downloadable computer software programs for integration of digital video with data, audio and graphics, analysis, playback, scouting, review, replay and teaching in the field of sports; Downloadable sports performance monitoring software; Downloadable sports performance measuring software; Downloadable sports performance monitoring and measuring software for monitoring and measuring an athlete's speed, acceleration, load and movement; Interactive downloadable video software for analyzing plays in a sporting event or activity; Video editing apparatus; Wearable sports performance sensors and transmitters; Wearable sports performance trackers