administering a customer loyalty program which provides shopping loyalty points, exclusive deals, social interaction, and loyalty incentives; arranging and conducting incentive reward programs to promote the sale of consumer products; retail services, namely, administration of a consumer loyalty program enabling participants to obtain product discounts, gift cards, and other incentives; business services, namely, providing budget management, advertising efficacy, product purchase, and shopper data to producers of consumer products, retail stores, and restaurants to enable better advertising spend decisions