The mark consists of the wording "Powderful" in a bold, stylized font in black, with all the letters of "powderful" capitalized. The wording is positioned above a graphic element which represents a nail powder with a dusted corners. The graphic element is stylized to appear dimensional, with shading and highlights around the edges of the nail. The word "Powderful" is a play on words, referencing the brand's range of dip powders as well as the concept of powerful, strong nails. Overall, the mark represents a fun, energetic brand that offers high-quality and innovative nail products. The colors used in the mark are beige and pink.