The mark consists of Kotic Ku$tomz shown at the top of the mark in red and yellow. The "K" in "Kotic" is backwards. The "S" in "Kustomz" is a $ sign. There are the letters M C in the middle that stand for Motorcycle Club. "All Day" is spelled out in the jesters fingers. There is a jester in the center of the mark wearing a red hat, brown eyes, and a yellow nose ring. There is also some grey shown on the face of the jester. The literal element "CHICAGO" is shown at the bottom of the mark in red and yellow. The entire mark is shown on a black background.