providing a searchable database containing a secure, curated dataset of consumer-permissioned purchase data

providing online non-downloadable software for enabling users to review, analyze, report and export processed data from a secure, curated database of consumer-permissioned purchase data and to combine, compare and match such data with data from the user's proprietary datasets and third-party datasets, all in the field of curated consumer-permissioned purchase data; providing online non-downloadable software for facilitating and streamlining the creation of data solutions for strategies, insight, and guidance on marketing and consumer behavior in a secure and private cloud environment, all in the field of curated consumer-permissioned purchase data; providing online non-downloadable software featuring algorithms and step-by-step processes for enabling users to leverage purchase data, media viewing data, identity graph data and data analytic methods in order to connect deterministic purchase-behavior activity to media viewing behaviors for the purposes of planning, optimizing and measuring the effectiveness of media-based advertising