The mark consists of a human like figure with a white hand across the center of the figure. The white hand, located at the middle of the human like figure, resembles a hand holding a breast with the thumb and index fingers. The top half of the human like figure is pink with a pink dot that resembles a head. The bottom half of the human like figure (located below the white hand) is half pink and half orange. Below the human like figure is the word "VIDA" in black and below it is the phrase "IMAGING & BREAST CENTER", also in black.